I was asked to create to first develop the branding and identity for this company, and later to build a website.(The website build had to be done in one week!) I worked with their goal of having a visual identity that felt warm, strong, professional, and non-gender specific. The organization works with kids of families that are potentially going through difficult divorces and/or parental alienation. After chatting with the founders, my goal was to ensure the visual story of the brand felt trustworthy and reassuring.
